Free time is hard to come by these days, especially on the weekend. But this summer, scrap the car washes and lawn-mowing for a new tradition full of creativity, a little elbow grease and valuable lessons in the basics of running a business. Fun for kids of all ages, a lemonade stand is a great way to teach some life lessons all hidden inside a cold glass of the good stuff. And the pocket money is a nice little bonus!
Lemonade Day is a national organization focused on teaching kids the basics of business with the hope of stimulating some lasting interesting in becoming entrepreneurs. The Dallas chapter of Lemonade Day has tons of tips and tricks for a successful lemonade stand, some of which can transform your stand from a sidewalk hobby to an actual summertime enterprise. So before the sidewalk starts to sizzle, get your plan together and start raking in those sweet and sticky extra cents.
Here are five great tips to help your kiddos set up the best lemonade stand on the block:
Lights, lemons, action!
Start with great curb appeal to attract customers and turn them into friends. Spruce up the old wooden stand or card table with a custom banner, attractive decor like whole lemons arranged in a decorative bowl, fresh flowers or even a strand of cute café lights.
Choices, choices, choices
Go beyond the original lemonade and give your customers a few upgrade options. Fresh raspberry lemonade is beautiful and tasty and can bring in some serious buyers. Take advantage of inexpensive add-ins like mint, basil or even lavender. Herbs are also easy to grow yourself, which will reduce costs and set you apart from the competition!
Throw in a freebie
According to the Lemonade Day blog, offering freebies is a “creative and generous act will attract customers to your stand and may even boost your profits.” They suggest a slice of watermelon or a cookie, both of which are kid-friendly and easy to nab at the store.
Let the people have a taste!
There’s a reason ice cream stores have those tiny spoons—they’re not just for tiny customers! Samples are a great way to draw in customers and close the deal. Invest in a package of tiny cups (like the kind at the dentist’s office) and have a tray ready to pass out to a long line of thirsty customers.
Dial up a cup
Use social media to your advantage. Promote your sweet-and-sour business on Facebook, Twitter and Instagram; each platform has a great geotag feature to help your customers find you. Post photos, videos and some fun behind-the-scenes information to build your digital presence, and watch your profits stack up every weekend.